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JapaneseIMPACT STORIES
Seamless Data Migration & Integration at Honda India
Real-time integration of SIEBEL and Salesforce for unified customer interactions
Company Name
Cubastion
Industry
Automobile
Impact
Unified Customer Experience
Application
Mobile Application
Background
Honda India is one of the country’s leading two wheeler manufacturers, known for its cutting edge innovation, superior customer experience, and market leadership. With a commitment to digital transformation, Honda launched a first-of its-kind customer mobile application, providing vehicle owners with real-time vehicle diagnostics, service scheduling, part purchases, and inquiry management.
Challenges Faced
Real-Time Data Synchronization
Real-time synchronization of enquiry, booking, and service data across systems to reflect customer actions instantly.
Customer Journey Visibility
Enhanced visibility for customers into their sales and service journey, including status tracking and key milestones.
Service Appointment Enablement
A digital service appointment capability to enable better planning and prioritization at service centers.
Centralized Customer Access
Centralized access for customers to important information such as bookings, invoices, service estimates, and delivery timelines.
Integrated Communication Model
A transition from SMS-based communication to a more integrated, in app engagement model.
Digital Customer Engagement Channel
A direct digital channel for customers to raise sales enquiries with dealership selection and structured preferences.
Seamless System Integration
Seamless data integration between the Sales, Service, and Customer applications to ensure a unified flow of information.
End-to-End Customer Platform
A unified platform to support end-to-end customer interaction from vehicle purchase to after-sales service.
Legacy Data Migration
Migration of historical data from SIEBEL systems to Salesforce to maintain customer records and service history.
Solutions
Cubastion delivered an efficient, scalable, and future-proof data migration and integration solution, addressing Honda’s key challenges:
Historical Data Migration
Successfully transferred all legacy data from SIEBEL Sales & Servicing apps to the Salesforce customer app and maintained data integrity and structured mapping, ensuring no loss of historical records.
Real-Time Data Synchronization via APIs
Built custom A PIs to establish a two-way live data exchange between the three applications (Sales, (Servicing and Customer) and ensured every sales inquiry and service request made via the mobile app was instantly reflected in internal systems.
Automated Inquiry Handling & Tracking
Sales & service teams gained instant visibility on new inquiries, enabling faster response times. Honda could track, manage, and analyze customer interactions more effectively.
Scalable Integration Framework
Developed scalable APIs that could
accommodate future enhancements and
integrations with other Honda applications.
Ensured secure and efficient communication
between systems using industry-best
integration protocols.
