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Voltas AMC Portal
Transforming Voltas' AMC Sales with a Comprehensive Digital Portal
Company Name
Voltas
Industry
Consumer Durables
Location
India
Impact
Robust and User-Centric Extended Warranty Platform
Application
Annual Maintenance Contract
THE STORY
Voltas Limited, a Tata enterprise and a leading provider of engineering solutions in air conditioning and cooling technology, faced significant challenges in selling extended warranties for their products. Despite attempts to market these packages through third-party vendors, these vendors often prioritized their own, lower-priced warranties. This necessitated a comprehensive solution to streamline Voltas' Annual Maintenance Contracts (AMCs) and improve sales
Challenges Faced
Difficulty in Extended Warranty Sales
Voltas had limited control over the warranty sales process due to the lack of a dedicated portal, which made it difficult to manage and promote their extended warranty packages effectively. Third-party vendors often chose to sell their own warranties at lower prices, further undermining Voltas' efforts.
Complex Purchase Process
Lack of a streamlined customer facing platform, customers faced challenges in selecting and purchasing AMC’s causing decline in sales.
Operational Inefficiencies Due to Manual Data Handling
Without a dedicated portal, much of the data handling and process management was manual. This approach resulted in operational inefficiencies and potential errors, making the process burdensome for both the company and its customers.
The Solution
Cubastion developed a unified AMC sales platform using Angular for the frontend and Node.js for the backend. This standalone application, independent of Siebel CRM, integrated Keycloak for single sign-on across all applications. Master data was managed directly within the portal, facilitating seamless API integration for selling AMCs through other applications.
Single Sign-On
The AMC portal uses Key cloak for single sign-on, allowing more secure authenticated login users by entering the credentials of the Voltas Service portal to access all applications. This also ensured seamless access to the portal without the need to remember multiple credentials.
Comprehensive Dashboard
The dashboard provided a clear and organized interface for managing orders, payment history, and the cart. Dealers and technicians could search for assets using various parameters (phone number, external reference number, serial number, email address), making it easier to locate products eligible for AMCs.
PayU Payment Integration
The portal integrated PayU for payment processing, ensuring that the payment process for purchased AMCs was robust, quick, and secure.
Role-Based Access
Role-based access controls were implemented to manage portal control, products, and pricing effectively.
Pricing, Coupon and Package Master Management
The portal allowed Voltas to enter and manage prices for various maintenance packages, enabling dynamic pricing adjustments. An admin section was designed to create discount coupons that dealers and technicians could use when making purchases on the website.
Business Outcome
Improved Sales and Control Over AMCs
The dedicated portal provided Voltas with a direct sales channel for AMCs, bypassing the need for third-party vendors who often prioritized their own products. This improved sales and gave Voltas greater control over their AMC offerings.
Enhanced Customer Experience
The simplified three-step process (selecting the asset, choosing an AMC plan, and making the payment) made it straightforward for dealers and technicians to complete their purchases.
Centralized Data Management
The portal offered a centralized solution to capture all AMC-related data, facilitating smoother business operations and more efficient data management.
Increased Operational Efficiency
As a standalone application, the AMC portal streamlined operations and eliminated the dependency on the Siebel CRM. This made it easier to manage and maintain the system, leading to increased operational efficiency.
