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Mobily Release Automation
Accelerating Innovation - How Mobily Infotech Achieved 50% Faster Releases with Automation
Company Name
Mobily Telecom Saudi
Industry
Telecom
Location
Saudi Arabia
Implementation
Siebel Release Automation
Application
Mobily CRM Application
Background
Mobily Telecom Saudi (Etihad Etisalat), founded in 2004, is a leading telecommunications provider in Saudi Arabia. In 2005, it broke the state monopoly on wireless services and quickly became the fastest-growing mobile operator in the Middle East and North Africa (MENA) region. Mobily offers integrated services across individual, business, and carrier sectors, boasting extensive wireless, FTTH, and data center infrastructure. Mobily Infotech India Pvt. Ltd. (MIT), established in Bangalore in 2007, serves as the dedicated IT arm of Mobily Telecom. MIT delivers high-quality technology services, drives digital transformation, and manages solutions related to business outcomes, technology infrastructure, and data platforms. MIT holds ISO certifications for Quality Management (ISO 9001:2015), Information Security (ISO 27001:2013), and IT Service Management (ISO/IEC 20000-1:2011), highlighting its commitment to operational excellence.
Challenges Faced
Mobily Infotech faced inefficiencies in its manual software release management process. The lack of release automation led to delays, errors, visibility gaps, inconsistent deployments, and scalability issues, impacting the company s ability to deploy updates efficiently.
Business Challenges
Operational inefficiencies and high costs
The manual release process suffered from significant inefficiencies and high costs. It required extensive coordination across multiple teams, which resulted in bottlenecks, delays, and prolonged approval cycles. This cumbersome approach strained resources, increased costs, and hindered the timely delivery of critical updates and new features as Mobily s business grew.
Scalability Issues
With Mobily's business growth, software releases became more frequent and complex, making the manual approach unsustainable. Mobily struggled to keep pace with increasing business demands, often delaying critical updates and new features.
Lack of visibility and slow release cycles
The lack of real-time visibility into release progress, coupled with slow release cycles (typically days to a week due to manual planning, execution, testing, and deployment), hindered proactive issue management, bottleneck resolution, and time-to-market for new services.
Solutions
To address these challenges, Mobily Infotech implemented Siebel Release Automation with Cubastion as an implementation and consulting partner. This solution aimed to streamline the entire release management lifecycle by automating workflows and reducing manual intervention.
Cubastion, a technology solutions company with expertise in DevOps and release management, played a crucial role in the implementation.
Consulting & Analysis
Cubastion analyzed Mobily Infotech's existing processes, identified key pain points and inefficiencies, and determined where automation would yield the greatest benefits.
Implementation & Customization
The Siebel Release Automation solution was meticulously customized to align with Mobily Infotech's specific workflows, environments (development, testing, production), and communication needs. Cubastion seamlessly integrated the solution with Mobily Infotech's existing tools, like CI/CD pipelines and version control systems. Key considerations included automating approval workflows, optimizing scheduling, and enabling role-based access and notifications.
Deployment Strategy & Transition
To minimize disruption and ensure business continuity, Cubastion adopted a phased deployment approach. It collaborated with internal teams and provided comprehensive training and hands-on workshops to facilitate user adoption and ensure a smooth transition from manual to automated processes.
Business Outcome
Release Cycle Time
Reduced by over 50%.
Rollback Reduction
100% reduction in rollbacks across all environments in the past year due to object misses.
Release Related Defect Reduction
60-80% reduction in release-related defects.
Release Frequency Increase
Over 3,000 successful releases executed across various environments in the past year
Root Cause Analysis (RCA) Time Reduction
Approx. 50% reduction in RCA time for issues.
Effort Saved in Object Access
80-90% reduction in effort per developer request for SIF files due to centralized Bitbucket access.
Developer Time Saving per Release
2-4 hours saved per developer per release cycle due to automation of manual tasks.
Increase in Productive Coding Time
A 20 30% increase in productive coding time for developers due to reduced interruptions for release-related tasks.
